IN APP NOTIFICATION VS PUSH NOTIFICATION

Today’s e-commerce success relies on being present across all channels—email, SMS, and push notifications. While each has its place in your marketing strategy, push notifications offer a unique, real-time way to re-engage users instantly. Understanding the difference between in app notification vs push notification is key to choosing the right method at the right moment. Push notifications, for instance, don’t require users to be inside the app and can nudge them back at just the right time—whether it's with a special promotion or a timely price drop notification.

A standout web push notifications example is how Shopify merchants use these alerts to re-engage customers who have abandoned their carts. With tools like a Shopify cart abandonment app or cart abandonment Shopify app, stores can automatically remind visitors to return and complete their purchase. PushOwl makes this even easier by allowing you to set up and launch notifications—such as stock updates or price drop notifications—in just a few minutes. These ready-to-use messages help boost conversions right from day one.

Since launching in 2016, PushOwl has focused on helping e-commerce brands grow without the burden of high costs. Our clean, lightweight app browser app delivers effective and reliable push notifications that over 25,000 Shopify stores now use to increase sales and customer engagement.

Now a proud part of Brevo (formerly Sendinblue)—Europe’s top digital marketing platform—PushOwl operates as an independent unit with a sharp focus on e-commerce growth. Whether you're reaching out with a price drop notification, cart reminder, or back-in-stock alert, we offer some of the best push notification examples in the space. Our goal is to help you create consistent, personalized messaging across channels—email, SMS, and push—so you can meet your customers where they are and turn engagement into long-term loyalty.

 

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